spotlight/September 19, 2024
Healthcare institutions like Hospital Seri Botani benefit from having a 360° virtual tour that lets patients, families, and healthcare professionals explore the facilities from the comfort of home. Here is how we designed their virtual tour.
Healthcare institutions like Hospital Seri Botani benefit from having a 360° virtual tour that lets patients, families, and healthcare professionals explore the facilities from the comfort of home. Here is how we designed their virtual tour.
Hospital Seri Botani is a tertiary care private hospital located in the integrated townshop of Bandar Seri Botani, Perak. The hospital offers one-stop healthcare services including 24 hours emergency medical service, a health screening unit, diagnostic imaging facilities and other medical technologies. Our 360° virtual tour of Hospital Seri Botani is designed to present their patient rooms and advanced medical equipment in an immersive medium.
Explore the 360° virtual tour of Hospital Seri Botani.
Medical tourism marketing is evolving with the rise of digital solutions, allowing patients from around the world the convenience of exploring healthcare options remotely. With virtual tours, patients and their loved ones can learn more about the hospital facilities and have peace of mind before making their informed decisions. For healthcare providers, this can enhance transparency and build trust with their stakeholders in a future-forward, immersive medium.
Hospital Seri Botani is embracing this digital wave with their 360° virtual tour, which gives a first-hand look at the institution's cutting-edge technology, patient-centric spaces, and top-notch services. With more hospitals going digital, a virtual tour is fast becoming a crucial component of innovative marketing, especially when it comes to presenting Malaysia as a choice healthcare destination in the world.
Just as how Hospital Seri Botani focuses on accessible and quality healthcare, our virtual tour aims to do the same with a user-friendly interface and stunning 11K panoramas.
Prior to the shooting, we worked closely with the staff to identify the areas and equipment. Our virtual staging best practices allows us to frame each panorama with the right angles and stories. Some little details include setting the patient beds such that visitors can see all the right amenities, and including sample images on the ultrasound and MRI machines. These add more dimension to the images and make the space seem more 'alive'.
Explore the 360° virtual tour of Hospital Seri Botani.
Our team captured the key spaces using our specialised camera equipment to ensure every image retains its sharpness and colour accuracy. Every photograph would then undergo advanced post production to enhance the clarity and colour accuracy.
The virtual tour includes a navigation menu that provides easy access to the different hospital spaces. It is also arranged according to their key services: health screening, diagnostic imaging, emergency ward, patient rooms and other services. Visitors can also click o the "previous" and "next" button on the right, or open up the panorama list, for a convenient way to explore each 360° view.
Hospital Seri Botani's virtual tour now resides in the company website, welcoming anyone to experience the hospital spaces for themselves. An added bonus to this is that this marketing tool can helps to improve their SEO and bounce rate.
One of the main messages that Hospital Seri Botani wanted to convey was that hospital visits are not necessarily scary; the visits can be a positive experience. This is why the health screening unit is prominently featured to show its capabilities, and in turn encourage potential visitors to book their health screening package. All traffic from the virtual tour are directed back to the company website using the call-to-action button on the top right hand corner.
The virtual tour also give customers a better spatial awareness of the building, which can help ease their planning. For instance, they can find out how big the rooms before they choose the room type, or where the payment counter is located.
As they explore each space, customers can also see how the hospital is designed not just to meet the physical needs of their patients, but also to nurture their well-being in a modern environment.
More importantly, the virtual tour of Hospital Seri Botani provides patients and their families with the confidence and comfort they need before stepping foot in the hospital.
Explore the 360° virtual tour of Hospital Seri Botani.
This virtual experience is developed by Actsugi, a virtual tour technology and digital content creator based in Kuala Lumpur, Malaysia. At Actsugi, we create immersive virtual tours across Malaysia for diverse industries including hospitals, medical centres, and confinement centres. Our virtual tours feature high-quality 360° photography, solid navigational layouts, and a range of storytelling features that can be adapted to fit your company branding and vision. We ensure that each virtual tour is set up to meet our client's campaign objectives, while enhancing engagement, visibility, and sales potential.
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