13 Ways to Use Your 360° Virtual Tour for Marketing, Branding, Launches and Exhibitions | Virtual Reality Marketing Strategies

360° virtual tours help you make a meaningful and impactful connection with your audience. So you're thinking of getting one for your business, but what's next?

Whether you're looking to develop an innovative product launch idea, ramp up interactivity with attendees, or create a buzz with the media, these are some of the creative ways our clients have leveraged on Virtual Reality to strengthen your brand. 

1. TimbeReality

Company: Malaysian Timber Council (MTC)

Use Cases: Website, Product Launch, Exhibition

Explore TimbeReality in 360°

TimbeReality is the first 360° virtual mall for Malaysian timber products and furniture. The VR digitalisation programme is designed to empower timber companies with their own 360° virtual tours for showrooms and factories. In October 2021, the grand launch of TimbeReality took place at the Everly Hotel, Putrajaya in conjunction with the Agricommodity Week 2021 programme by the Ministry of Plantation Industries and Commodities (MPIC). It was unveiled following a captivating brand activation featuring an impressive light show.

TimbeReality launch activation at Everly Hotel, Putrajaya

MTC presents TimbeReality at the Dubai Expo 2022

TimbeReality is featured in a dedicated website to help curate the growing collection of timber companies into one platform. During any exhibitions, MTC and the timber companies would use TimbeReality to engage stakeholders and investors at their booths.

Explore TimbeReality in 360°

2. Sarawak Energy Virtual Gallery

Company: Sarawak Energy

Use Cases: Website, Product Launch, Exhibition

Explore Sarawak Energy Virtual Gallery in 360°

Sarawak Energy Virtual Gallery honours the growth and transformation of the vertically integrated power utility and renewable energy developer in Malaysia. The gallery showcases their past, present and future in powering Sarawak, where visitors can navigate in the walkthrough, and interact with the elements. 

In February 2022, Sarawak Chief Minister Datuk Patinggi Tan Sri (Dr) Abang Haji Abdul Rahman Zohari Tun Datuk Abang Haji Openg launched the virtual gallery as part of Sarawak Energy's 100th anniversary celebration in a hybrid townhall event. It was displayed on a enormous HD screen and broadcasted at BCCK to staff from 19 different meeting locations, including their homes and individual workstations. 

Explore Sarawak Energy Virtual Gallery in 360°

3. InvestKL Virtual Tour

Company: InvestKL

Use Cases: Website, Exhibition

Explore InvestKL Virtual Tour in 360°

InvestKL launched their newly designed website in 2011, which features their 360° virtual reality (VR) experience to drive awareness of Greater KL while connecting with people through a digital realm. 

During an event by the Ministry of Investment, Trade and Industry, the team went a step further by using the virtual tour to attract hundreds of people to their booth. They welcomed YB Datuk Seri Tengku Zafrul to experience the investment hubs through a VR headset, as well as many of the audiences at the exhibition. 

Explore InvestKL Virtual Tour in 360°

4. SeniVR

Company: Yayasan TM

Use Cases: Website, Product Launch, Exhibition, Social Media

Explore SeniVR Virtual Gallery in 360°

SeniVR is a virtual reality powered gallery by Yayasan TM which aims to support local artists through virtual and hybrid exhibitions. The initiative connects local artists, art lovers and art collectors by bringing the physical exhibitions of Muzium Telekom into a virtual collaborative space. 

Yayasan TM engages with the public through their museum tours and SeniVR via a Virtual Reality Booth Set Up. 

In 2023, Actsugi and Yayasan TM launched SeniVR at Muzium Telekom in Kuala Lumpur. Following the launch, the virtual gallery would make its presence at the group's exhibitions to promote their museums.

Explore SeniVR Virtual Gallery in 360°

5. Lenggong Virtual Tour Guidebook

Client: Majlis Daerah Lenggong

Use Cases: Website, Exhibition, Social Media

Explore Lenggong Virtual Guidebook in 360°

Lenggong Virtual Guidebook used in the Perak Agrotourism Carnival 2024 exhibition.

The Lenggong Virtual Guidebook is a unique collaborative project by Actsugi, Majlis Daerah Lenggong and ThinkCity. It combines breahtaking panoramas of Lenggong's archaeological, natural and cultural attractions, along with immersive 360° videos, narration, and stories to bring the district to life.

Majlis Daerah Lenggong drew a crowd with their virtual tour at the Perak Agrotourism Carnival 2024 (PAC 2024). It gave people from all walks of life to explore the beauty of Lenggong and give them a taste of Lenggong's charm in 360°.

Lenggong Virtual Guidebook used at exhibitions to allow the public to explore the district remotely.

Lenggong Virtual Guidebook used as a presentation tool for local district councils for Perak state. 

Explore Lenggong Virtual Guidebook in 360°

6. Selama Tourism Guidebook

Client: Majlis Daerah Selama

Use Cases: Website, Product Launch, Exhibition, Social Media

Explore Selama Virtual Guidebook in 360°

The Selama Virtual Tour was crafted by Majlis Daerah Selama and Actsugi to promote the beautiful destinations of Perak's little district. In line with Visit Perak 2024, the virtual tour features all the key natural and cultural gems in Selama through eye-catching panoramas, videos, narration and stories.

The virtual tour was featured in RTM and several media as part of their launching exercise. Majlis Daerah Selama also actively promotes these destinations through a virtual reality setup with VR headsets at tourism events and local festivals.  

Explore Selama Virtual Guidebook in 360°

7. Anantara Desaru Coast Residences Virtual Tour

Client: Minor Hotels

Use Cases: Website, Open House

Explore Anantara Desaru Coast Residences Virtual Tour in 360°

Virtual tours are a great way to engage clients while reducing the cost of on-site visits. To present Anantara Desaru Coast Residences to potential clients, the virtual tour was featured at the client's open house in The St Regis Kuala Lumpur. It was displayed on several televisions within the meeting venue, and would run each panorama in sequence to show every space until the viewers interacted with it. They can explore the spaces for the residences without physically being in Johor.

Explore Anantara Desaru Coast Residences Virtual Tour in 360°

8. Thankful Memorial Gallery

Client: Malaysian Social Entrepreneurs Foundation (MSEF)

Use Cases: Website, Product Launch, Exhibition, Social Media

Explore Thankful Memorial Gallery in 360°

The Teacher's Appreciation Programme by MSEF pays tribute to the contributions and sacrifices of independent Chinese secondary school educators. One of their initatiatives is the Thankful Memorial Gallery, a 360° 3D virtual exhibition hall specially created to showcase old photographs and exhibitions in an engaging way. 

The virtual exhibition was launched in 2024, and displayed on a TV to allow anyone to interact with the virtual gallery. Visitors can navigate the spaces, and click on the photographs to take a closer look. Thankful Memorial Gallery is also displayed on the Thank You Teacher website.

Explore Thankful Memorial Gallery in 360°
 

9. Universiti Teknologi Petronas Virtual Tour

Client: University Teknologi Petronas

Use Cases: Website, Exhibition

Explore Universiti Teknologi Petronas Virtual Tour in 360°

Universiti Teknologi Petronas Virtual Tour on display with a Virtual Reality Set Up at Petronas Twin Towers.

The virtual tour of Universiti Teknologi Petronas (UTP) combines the high-quality panoramas of the university's different departments, state-of-the-art facilities, and specialised equipment. They provide valuable insights into campus life and the resources available to prospective students and staff. It was also featured using a VR set up at the Petronas Twin Towers. 

Universiti Teknologi Petronas Virtual Tour is used as a presentation tool.

Explore Univesiti Teknologi Petronas Virtual Tour in 360°
 

10. Gamuda Cove Township Virtual Tour

Client: Gamuda Cove

Use Cases: Website, Sales Gallery Display, Product Demonstration, Newsletter

Explore Gamuda Cove Virtual Tour in 360°

The virtual tour of Gamuda Cove encompasses its integrated township along with its residential, commercial, and leisure components. Complete with panoramas of every component, custom hotspots, and aerial labelling, it is used by the client to show potential buyers what the overall development looks like while giving a real sense of the community they are building over time. 

The virtual tour can be viewed from their website, or experienced in the sales gallery. It is also shared with email subscribers in their newsletter, offering an interactive experience for anyone interested in Gamuda Cove. 

Explore Gamuda Cove Virtual Tour in 360°

11. Kuala Lumpur Heritage Walk Virtual Tours

Client: Kuala Lumpur Heritage Walk

Use Cases: Website, Presentation

The Kuala Lumpur Heritage Walk Virtual Tours consist of two captivating 360° virtual experiences that take you through the beautiful landmarks of the capital city. It was conceptualised during the country's lockdown in collaboration with Kuala Lumpur Heritage Walk, led by award-winning Jane Rai. Through online guided tours, participants can explore the charm of Kuala Lumpur from anywhere in the world.

The virtual tours gained positive attention for their ability to keep the city's heritage accessible and support local guides during challenging times. Due to their effectiveness in drawing media interest and engaging audiences, the project was presented to the Ministry of Tourism, Arts and Culture (MOTAC). This highlighted the potential of virtual tours as a sustainable digital tourism model for promoting heritage, as a complement to traditional tourism efforts. 
 

12. Uplands III Virtual Tour

Client: Total Investment

Use Cases: Website, Exhibition, Sales Presentation

The Uplands III 3D Virtual Tour combines realistic 3D renders with actual neighbouhood photography for an interactive walkthrough experience of the property - all from the convenience of their own devices, whether it is laptops, mobile devices or tablets. 

The Uplands III virtual tour also plays a significant role in sales pitches and exhibitions. For their sales team, it serves as an impactful visual aid for securing sales. During property exhibitions and in-person events, the client would set up the virtual tour on a widescreen television so that it can capture the attention of potential buyers. It can also help them present the property's unique selling points to customers, which in turn helps to drive interest for the product.

Explore Uplands III Virtual Tour in 360°

13. Langkawi Virtual Guidebook

Client: Malaysia Digital Economy Corporation (MDEC)

Use Cases: Website, Exhibition, Sales Presentation

Explore Langkawi Virtual Guidebook in 360°

In collaboration with DE Rantau programme by MDEC, the Langkawi Virtual Guidebook was created to bring the stunning attractions of the island to life through a digital format. Featuring 360° photos, 360° videos, narration and well-researched stories, the pilot virtual tour project under this digital tourism programme aimed to position Langkawi as a top digital nomad hub in ASEAN. This allowed people from around the world to experience the sights and sounds of the island before and during their visit. 

On 16 October 2022, the official launch of DE Rantau Hub took place at Dash Resort Langkawi, attended by YB Tan Sri Datuk Seri Panglima Annuar bin Haji Musa, Minister of Communications and Multimedia, MDEC and its ecosystem partners. The Langkawi Virtual Guidebook was displayed at an exhibition booth and launched on the main stage.

Explore Langkawi Virtual Guidebook in 360°

Craft a 360° Virtual Tour that Fits Your Brand

Virtual tours are a fantastic way to make a meaningful connection to your audience, especially when it comes to exhibitions, product launches or onsite events. At Actsugi, we create immersive 360° virtual tours designed with flexible and user-friendly layouts, supported by 11-22K images and versatile storytelling features. These are optimised for most devices including laptops, mobile phones, tablets and VR devices, so that they can be used anytime and from anywhere in the world. Our team is based in Malaysia, and is able to accept work globally.